Social Media Manager

About us: First Boulevard is a Digitally native, unapologetically Black, neobank built to eradicate the wealth gap in America. Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T in annual economic impact while also being fully inclusive and welcoming of all other communities.

  • 17% Black Americans do not have a bank account
  • The disparity in average net worth between black families and white families in America is $153,000
  • Incumbent banks require on average an additional $245 in deposit minimums for Black Americans to avoid fees
  • Black families are being underserved and overcharged by incumbent banks

Responsibilities:

  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, TikTok and LinkedIn.
  • Oversee the creation and implementation of the monthly editorial calendar which includes brand objectives and initiatives
  • Ensure brand consistency in copy through tone, voice and terminology
  • Manage our online communities to ensure respectful and appropriate engagement
  • Respond to comments on each of our accounts and manage outbound engagement
  • Provide occasional customer service support via social media post launch
  • Coordinate execution of influencer campaigns
  • Develop social media posting cadence and guidelines for influencers and celebrity ambassadors
  • Create weekly reports on social media KPIs

Qualifications:

  • Bachelor’s degree is required
  • 5+ years of social media management experience
  • Experience with social media platforms, particularly Instagram, Twitter, Facebook, LinkedIn, TikTok and YouTube
  • Understanding of Google Analytics and multi-social posting programs such as Hootsuite and HubSpot
  • Basic understanding of social media content creation tools including Instagram Reels and Canva
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Relevant experience determining a target audience and how to cater unique social media campaigns to capture their attention
  • Outstanding copyediting and proofreading skills and strong interpersonal and communication skills
  • Excellent organizational and project management skills
  • Ability to master production processes and adapt to changes
  • Can work independently in a low-structure environment; is comfortable with ambiguity but also proactively seeks guidance when appropriate
  • Positive attitude and team orientation

Bonus:

  • Startup experience
  • Fintech experience
  • Experience in a creative field
  • Thrive in an unstructured environment and comfortable establishing and building structure around you
  • Digital Community Building experience

Compensation: Commensurate with experience